How Tunnel Vision can be a good thing for your creative business
Loosing marbles 🧠 to endless scroll?
Comparison paralysis 😶🌫️ creeps up at you?
Find yourself in an endless pit of confusion 🕳️ - not sure how to focus on the needle-moving items and what steps you should be taking in order to start growing your creative business?
Today we’re diving in to show you how adopting a tunnel vision can lead to flourishing business growth for creative business owners and creative professionals.
Tunnel vision, by definition, is a term often used to describe a single-minded focus on a specific goal or task. Alternatively, tunnel vision refers to “a defective sight in which objects cannot be properly seen if not close to the center of the field of view”.
In the context of creative business owners, such as freelance photographers, videographers, copywriters, designers, stop motion artists (we see you all 👀), developing a tunnel vision can become an extremely valuable skill for accelerating business growth, tapping into your full potential and building a thriving creative business from the ground up.
- The Struggle -
Running a creative business is both extremely rewarding & extremely challenging rollercoaster we, as ambitious creatives, intentionally sign up for. As a creative business owner, you face a number of obstacles that can impede your growth and success - all on a daily basis. Some of the most common challenges include:
Competition
True, in our current creative landscape, it can be difficult to stand out from the competition and attract new clients / retain business. With so many talented and experienced creative professionals out there, you may be prone to a clouded vision caused by the over-consumption of what your fellow creative pros have been putting out into the world, especially if the work hits very close to the space you’re in. Take note of that feeling first, take action - second.
Burnout
Creative work is demanding, both mentally and physically. Without proper organization, self-care and rest, it's easy to run into burnout and lose the passion and energy that drives you to keep building a business of your dreams and delivering your very best work to your clients.
Lack of Direction
With so many tasks and responsibilities to juggle, it can be really tough to stay focused and maintain a clear sense of direction. This can lead to a lack of progress, slow business growth and stagnant feeling in general. THAT gets you nowhere.
Comparison Paralysis
Being constantly over-exposed to others’ work is a reality of the modern day and age, with that said - finding yourself nonstop comparing your achievements, your growth, your work to your peers’ is a sure way to drive yourself to the very dark corner of comparison paralysis.
All of these challenges can lead to a lack of focus and direction, making it hard to achieve your goals and grow your business. Without a clear vision and purpose, it's easy to get bogged down by the daily distractions and lose sight of what's most important.
- Tunnel Vision enters the chat -
Having a clear and focused vision of your own can have a number of benefits for creative business owners. By adopting a tunnel vision approach, you can:
Accelerate your business growth
When you focus on your very own goals and your very own positioning within the market, you can prioritize your time and energy far more effectively. The clearer your vision becomes - the faster your comparison urge will vanish, resulting in faster progress and greater growth.
Increase productivity
By bringing laser focus into your own business and your own path, you can eliminate distractions that come from the infinite scroll and unconsciously comparing yourself to others. This will also come with a side serving of increased self-worth and your overall productivity.
Build a stronger reputation
When you focus on delivering high-quality work and meeting the needs of your clients in your very own niche, you can establish a strong reputation in the market so much faster! From there - just rinse & repeat, keep perfecting your craft and you’ll never scramble for random projects that don’t contribute to your big biz goals ever again.
The Success Recipe:
A - Craft your very own creative business niche 💡 [we’re here to help you do exactly that in our Be The One (%) Masterclass]
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B - Put on your tunnel vision glasses to keep moving forward distractions-free 😎
